From shopping centre to “lifestyle centre”? Can the rapid development of online retail be reconciled with the corresponding impact on bricks-and-mortar retail, which in turn plays a key role in the quality of life in city centres?
American Dream Mall © Eine Re(tail)-Evolution
Traditional shopping centres in particular are increasingly developing into multifunctional places that are not just a collection of shops under one roof. The increasingly flexible design of the offering, from classic retail to catering, is moving towards becoming a social meeting place. This offers a variety of leisure activities – from a fitness centre to its own basketball court or the type of sport that is important for the location. In addition, more and more offices for the new co-working spaces and offices are also finding their place in such environments. A visit to the shopping centre no longer serves exclusively to do personal shopping, but is rather an invitation to reinvent the often “orphaned village square” as a centre of social activity.
Bikini Berlin Shopping Centre – equipped with the Smart Audio System