Sound & Architecture

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Music and Human Behavior

The world of both gastronomy and retail is dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere […]

Spherical speaker PRO atrio: the all-rounder
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Spherical speaker PRO atrio: the all-rounder

Have you missed our Pro line? Then we would like to introduce you to a worthy successor: the PRO atrio. This new member of NewTec is well known and yet innovative. We have optimised our classic while preserving its typical features.

Tips and basic information for the best sound
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Tips and basic information for the best sound

Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.

Press - Emotional appeal and storytelling in store
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Press – Emotional appeal and storytelling in store

The retail sector has officially become unimaginable without emotionalisation and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses.

Ceiling-mounted loudspeaker "CONO alto" - Visibly invisible!
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Ceiling-mounted loudspeaker “CONO alto” – Visibly invisible!

Small and fine but great in effect The ceiling-mounted loudspeaker CONO alto with its extremely wide sound distribution over 360° is a guarantee for high-quality and precise sound reproduction. It is distinguished by the simplest ceiling mounting in an elegant design. The CONO alto is not recognizable as a conventional loudspeaker due to its unique […]

Project – Xquisit Fashionlounge, Chemnitz
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Project – Xquisit Fashionlounge, Chemnitz

Main Challenge The redesign of a classic store into a modern and emotional shopping world to support high-quality fashion and shoes.

An ear for architecture: sound in an unusual design
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An ear for architecture: sound in an unusual design

INTERSPORT HÖCKE, TORGAU The reconstruction of INTERSPORT Höcke includes both a sports and a bicycle house, which is located in the unusual architecture of a former riding hall and a horse stallion.