The world of both gastronomy and retail is dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere […]
Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.
KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. This year has seen for instance the opening of several stores in Europe such as in Roermond in the Netherlands or in Miramas in France.
Subsequently installed sound reinforcement at INTERSPORT Höcke in Torgau At INTERSPORT Höcken in the Saxon town of Torgau, historic walls meet modern shop design and form a sales area with an unusual ambience. The sound in the shop is ensured by a design audio system which is based on simple assembly and robust wireless technology.
The retail sector has officially become unimaginable without emotionalisation and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses.
Making your Point of Sale acoustically interesting, gives you satisfied clients eager to buy more. Many shops do use this psychoacoustical fact in the meantime. But only few shopping malls as a whole count on the power of music to make their public places more attractive.
The EuroShop 2017 is now over and we would like to thank you very much for your visit to our stand. We hope that the fair was as interesting and informative for you as it has been for us as an exhibitor. We really appreciated your interest in our audio solutions. We are looking forward […]
Who nowadays runs through German inner cities and shopping centers, can easily notice almost everywhere music and sound. With good reason: the ears are instrumental in the evaluation of rooms, products and services. Music plays an important role in sales.
Founded in 1971, the family-owned company Hartlauer is one of Austria’s most important commercial companies. The company is based on the four sectors “Photography”, “Mobile phone”, “Optics” and “Hearing aids”. Hartlauer, whose headquarters is in Upper Austria, Steyr, currently employs over 1,450 employees in 160 stores. The pillars “optics” and “hearing aids” form an important […]
Main Challenge The redesign of a classic store into a modern and emotional shopping world to support high-quality fashion and shoes.
Exquisite bass in the light track! The new wireless subwoofer “SUB canto WiFi” is a world novelty used for the first time at Bulthaup in Braunschweig, to match the high-quality kitchen exhibition on a total area of 1900 m2 for discerning customers. Our goal: to pack a rich bass for the production of emotions into […]
Quality you can hear now. The Hamburg EDEKA chain store, Lars TAMME, sets a special quality from home. This philosophy is reflected both in the appearance of the three Hamburg premium locations (Airport, Hauptbahnhof and Altona station), as well as in the respective product range within the markets. The in-store music program, the TAMME partner […]
INTERSPORT HÖCKE, TORGAU The reconstruction of INTERSPORT Höcke includes both a sports and a bicycle house, which is located in the unusual architecture of a former riding hall and a horse stallion.
CB MODE LÜBECK Main Challenge A new concept for a younger target group with the aim of extending their stay in the store and leading them into the first floor thanks to clear aesthetic elements and acoustic background.
CB MODE HANNOVER – ALTWARMBÜCHEN Main Challenge An open space design, which gives the customer an overview, maintains a visual order and despite the open concept, avoids acoustically echoing effects.
After the opening of the new Popup Store in Frankfurt by Karl Lagerfeld, we got this feedback! “Great sound and a great partner for our stores”, Yann Pierre-Jean, Global Retail Director
Animation & music in your store and satisfied customers = Success! „NewTec has so far equipped three of our CB stores. The appealing design and the clear sound convinced us. We are very satisfied with the support, so NewTec will be the first choice for our further projects.. “ Carsten Walberg, Member of the Board […]
What was the challenge in sound design at PUR-Südtirol? Klaus Ennemoser (Business owner of Audiotech, Meran): “In the case of sound reinforcement, both customer and planner wanted to go beyond what was conventional, so they immediately turned to the professional.
We would be pleased to visit you for a non-binding demonstration! Test our premium speakers in your own shop. Let us convince you of our wide range of top quality products!
“With the new project from REWE To Go, NewTec and S12, it is all about delight for your senses!” explains a REWE spokesman.
KARL LAGERFELD announced the opening of its Frankfurt pop up store, located at Goethestrasse 23 from March 10th until the end of December.