The world of both gastronomy and retail is dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere […]
Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.
The retail sector has officially become unimaginable without emotionalisation and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses.
Who nowadays runs through German inner cities and shopping centers, can easily notice almost everywhere music and sound. With good reason: the ears are instrumental in the evaluation of rooms, products and services. Music plays an important role in sales.
CB MODE LÜBECK Main Challenge A new concept for a younger target group with the aim of extending their stay in the store and leading them into the first floor thanks to clear aesthetic elements and acoustic background.
Physically speaking, hearing is the perception of sound waves in the form of pressure fluctuations of a medium, in the normal case air. How well this works and how much we are dependent on in everyday life, is mostly unaware of us. But in every conversation, in any road traffic situation, we must be able […]
Good sound troughout… An even distribution of sound within a room allows the generation of a constant sound for all listening positions, with a low directivity is realized in all frequencies.The human ear is very sensitive to sound pressure level changes and sound fields produced by “hot spots” (focused areas with high sound pressure level) […]
Studies shows that a good sound affects the well-being and may extend the dwell time of customers in your shops.