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Market research supermarket

The first go2market in Germany recently opened in Cologne-Braunsfeld and NewTec is proud to be part of this project. Although the shop resembles a supermarket, customers can purchase items that are not yet available on the German market, are about to be launched or are unknown in certain regions – and influence the future of […]

Vaarwel and Hola! ISE 2020
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Vaarwel and Hola! ISE 2020

This way is how we dismissed the ISE 2020 in the RAI Amterdam. From next year the biggest show for the world of technology will have its base in Barcelona – Spain.

Press - Sound in the stable
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Press – Sound in the stable

Subsequently installed sound reinforcement at INTERSPORT Höcke in Torgau At INTERSPORT Höcken in the Saxon town of Torgau, historic walls meet modern shop design and form a sales area with an unusual ambience. The sound in the shop is ensured by a design audio system which is based on simple assembly and robust wireless technology.

Press - Music sells
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Press – Music sells

Dds is a specialist magazine for carpenters, interior designers and window builders. In Issue 04/2017, you will find the main focus on current building solutions.

Press - Emotional appeal and storytelling in store
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Press – Emotional appeal and storytelling in store

The retail sector has officially become unimaginable without emotionalisation and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses.

Press - Striking the right note
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Press – Striking the right note

Who nowadays runs through German inner cities and shopping centers, can easily notice almost everywhere music and sound. With good reason: the ears are instrumental in the evaluation of rooms, products and services. Music plays an important role in sales.

Press - Neil Young and the „Power of Sound“
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Press – Neil Young and the „Power of Sound“

In issue 23 of the Süddeutsche Zeitung Magazine, Neil Young, the Canadian rock musician, gives us an insight into his vision of the music industry. He has founded his own music player (named Pono), where he provides music in the highest resolution only.

Press Article - The power of senses
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Press Article – The power of senses

Studies shows that a good sound affects the well-being and may extend the dwell time of customers in your shops.