INTERSPORT HÖCKE, TORGAU
The reconstruction of INTERSPORT Höcke includes both a sports and a bicycle house, which is located in the unusual architecture of a former riding hall and a horse stallion.
A glass passage connects the sports house to the bicycle house and has also been accentuated with metal frame elements, which contain large motif frames and decorations.
The main attraction of the cycle house is a road that runs through the shop and serves both as a trail and for testing bicycles.
The shop was also integrated into the sales area. The use of a semi-transparent, diamond-forming metal element with expanded metal is clearly visible to the customer. Here employees can be looked directly at the repair.
A special eye-catcher is a large clamping frame with motifs matching the departments, such as large forest motifs in combination with real tree trunks. These provide additional atmosphere and support the overall concept.
As a sound solution, the NewTec loudspeaker CONO canto WiFi was the optimal choice. The WiFi loudspeaker is simply clipped into the existing 3-phase busbars, then requires no additional installation effort. In addition, its adaptable form makes it a tidy design. The 360° sound dispersion also ensures a high-quality sound in all listening positions, even with this difficult acoustics with a lot of glass and hard materials. The bass sounds of the NewTec WiFi wall-mounted subwoofer round off the sound spectrum and also create a pleasant acoustic feel-good atmosphere.
“The installation was so easy and the design of the loudspeakers is very nice. It sounds just the way we wanted it for our store: great!”
Markus Höcke, Managing Director Sport Höcke GmbH, Torgau
Project descripion and pictures by Nette + Hartmann