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Psychoacoustics: Music and Human Behavior

The world of both gastronomy and retail is dynamic and highly competitive. An often underestimated aspect that significantly influences customer experience and behavior is music. This is where psychoacoustics comes into play – the science of the perception and effect of sound. By strategically using background music, businesses in these sectors can create an atmosphere […]

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Market research supermarket

The first go2market in Germany recently opened in Cologne-Braunsfeld and NewTec is proud to be part of this project. Although the shop resembles a supermarket, customers can purchase items that are not yet available on the German market, are about to be launched or are unknown in certain regions – and influence the future of […]

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The right sound in retail

Discover the right sound in retail! How you say something can change what you say; a friendly tone of voice sometimes helps. This also applies to background sounds in public spaces; the sound makes the music and determines whether you feel alone and observed, or whether you move through the space in a relaxed manner […]

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The future of shopping centres

From shopping centre to “lifestyle centre”? Can the rapid development of online retail be reconciled with the corresponding impact on bricks-and-mortar retail, which in turn plays a key role in the quality of life in city centres? Traditional shopping centres in particular are increasingly developing into multifunctional places that are not just a collection of […]

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Welcome to our new website!

NewTec shines in new pixels – the new website is here! Browse our projects in the areas of hotels, shopping centers, stores, restaurants or offices and get inspired! Or simply take a look at our products and choose the right sound equipment for your business. As usual, we are available at any time for planning […]

Keyword: CONNECT!
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Keyword: CONNECT!

Flexibility has always been a very important thing to us at NEWTEC: our audio solutions are scalable, easy to use and install adaptable.

Spice up your sound
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Spice up your sound

About subwoofers and the “taste” of music! When dealing with audio solutions for commercial or HORECA environments there are some commonplaces that need to be debunked. Let’s try to do that.

Sound clean, act green
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Sound clean, act green

Taking another concrete step towards sustainability Clear & clean are key words that describe the quality of our sound and design (as well as the assembly of our audio solutions).They also describe our production philosophy…

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IKEA, the most innovative furniture store

It has now opened directly at Vienna’s Westbahnhof, where the “Blue House” once stood. The new innovative furniture store from IKEA. Many new innovative solutions in the new furniture store have been integrated to have a positive impact on the climate. Among other things, a total of 160 trees were planted on the house and […]

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The best of both worlds – WiFi vs DECT

Professional sound in CD quality by means of absolutely interference-free radio transmission in combination with the simplest setup and control Software. A quick comparison shows that not all radio frequencies are the same WLAN versus other transmission frequencies

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NewTec WiFi is becoming NewTec SMART

Even more flexible, even simpler, infinitely scalable! For us at NewTec, SMART Audio means a wireless audio solution that makes the work of planners and media companies far easier, bringing customers the perfect sound – with a system that meets all their requirements and is extremely easy to use. The loudspeakers are now available in […]

Vaarwel and Hola! ISE 2020
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Vaarwel and Hola! ISE 2020

This way is how we dismissed the ISE 2020 in the RAI Amterdam. From next year the biggest show for the world of technology will have its base in Barcelona – Spain.

How to test a loudspeaker
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How to test a loudspeaker

Sometimes certain songs have internal musical components that cannot be discerned with simple loudspeakers such as those of our phones or laptops. Specific details can only be recognised by good speakers coupled with a good subwoofer.

Spherical speaker PRO atrio: the all-rounder
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Spherical speaker PRO atrio: the all-rounder

Have you missed our Pro line? Then we would like to introduce you to a worthy successor: the PRO atrio. This new member of NewTec is well known and yet innovative. We have optimised our classic while preserving its typical features.

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NEW: Multiroom Sound System for your Business

Enjoy music in a simple, flexible and limitless way with the NewTec NewTec Smart Audio – The Enterprise Multiroom System Let’s welcome a new member in the NewTec family, the NewTec Smart Audio. It’s the ideal solution to bring the perfect sound to your premises – and we guarantee you, it will be simple, flexible […]

Tips and basic information for the best sound
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Tips and basic information for the best sound

Music in the sales area and catering areas can create a positive atmosphere. Guests and / or customers no longer feel alone with their background sounds. In addition, music provides a great way to overlay annoying sounds and to relax the customers.

Project - Strellson
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Project – Strellson

The international fashion and lifestyle company Strellson designs, produces and distributes premium fashion for ambitious and stylish men. The collections of the fashion company can be found in almost forty countries around the world. The company is part of the Holy Fashion Group, which also includes the brands Joop! And Windsor, who also produce and […]

Project - Karl Lagerfeld in Roermond & Provence
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Project – Karl Lagerfeld in Roermond & Provence

KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. This year has seen for instance the opening of several stores in Europe such as in Roermond in the Netherlands or in Miramas in France.

Press - Sound in the stable
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Press – Sound in the stable

Subsequently installed sound reinforcement at INTERSPORT Höcke in Torgau At INTERSPORT Höcken in the Saxon town of Torgau, historic walls meet modern shop design and form a sales area with an unusual ambience. The sound in the shop is ensured by a design audio system which is based on simple assembly and robust wireless technology.

Press - Music sells
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Press – Music sells

Dds is a specialist magazine for carpenters, interior designers and window builders. In Issue 04/2017, you will find the main focus on current building solutions.

Press - Emotional appeal and storytelling in store
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Press – Emotional appeal and storytelling in store

The retail sector has officially become unimaginable without emotionalisation and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses.

Project - Promenada Mall Bucharest
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Project – Promenada Mall Bucharest

Making your Point of Sale acoustically interesting, gives you satisfied clients eager to buy more. Many shops do use this psychoacoustical fact in the meantime. But only few shopping malls as a whole count on the power of music to make their public places more attractive.

Fair - EuroShop 2017
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Fair – EuroShop 2017

The EuroShop 2017 is now over and we would like to thank you very much for your visit to our stand. We hope that the fair was as interesting and informative for you as it has been for us as an exhibitor. We really appreciated your interest in our audio solutions. We are looking forward […]